As friends and family can attest, I was reluctant to join
the masses on Facebook, however Twitter was another story! I joined in April 2016 and have been slowly
becoming more and more involved. I love
being able to catch up on the latest developments or learn new things quickly.
I’ve been giving a lot of thought to my personal brand
lately, and I think the companies and organizations I follow give a good sense
of who I am and what I value. In
reviewing them, they seem to fall into five main categories.
Financial
Education – this is my area of passion, and the first organizations I
followed were The Jump$tart
Coalition The Council for
Economic Education Experian The
Consumer Financial Protection Bureau and The National Endowment for Financial
Education, among others. It is
encouraging to see how many other companies are now including financial education
as a priority in their tweets as well, and it is not uncommon to see helpful
financial tips on non-finance Twitter accounts.
Business/Technology/Science
– I am so grateful that Twitter allows me to easily keep up with many of the
latest developments. The world and
technology are changing so quickly, and it is a lot of fun to see the amazing
work people are doing. Some favorites
are: Forbes, Gizmodo, CNET, NASA
and New York Times Tech
Outdoors/Travel
– When I am not trying to earn my Nerd Cred, I love to read the posts from REI, Patagonia,
National Park Service, Outside and Kimpton
Kimpton is, to me, the gold standard of customer service and social responsibility
without being stuffy….a balance many fail to achieve! REI also has really useful National Parks App that was a
highlight of this year’s family Christmas gathering – I encourage you to download it!
Local Interest - I keep
up on the latest locally by following Joshua Tree National Park, The Desert Sun News, Palm Springs Oasis, and Palm Springs Life
Facts/Humor/Inspirational – last but certainly not least, Quite Interesting, Pew
Research, Dalai Lama, History in Pictures, Very British Problems, and Loz Feliz Daycare all have a special
place in my Twitter heart.
While Twitter's character limit and lack of context can be limiting factors, I think most brands have utilized it as a jumping off point for more comprehensive efforts. It also allows brands to get in front of problems quickly. However, if you do not have dedicated social media staff who are empowered to nimbly solve problems, things can escalate quickly. Of note, the story this morning of Chef Jose Andres being asked to leave a restaurant in DC The Yelp reviews in reaction are pretty savage.
While Twitter's character limit and lack of context can be limiting factors, I think most brands have utilized it as a jumping off point for more comprehensive efforts. It also allows brands to get in front of problems quickly. However, if you do not have dedicated social media staff who are empowered to nimbly solve problems, things can escalate quickly. Of note, the story this morning of Chef Jose Andres being asked to leave a restaurant in DC The Yelp reviews in reaction are pretty savage.
To keep this post from turning into a list of Twitter
accounts, I have only listed a few in each category. I hope you like them - let me know what you think! As I continue on my Twitter
journey, I am sure the number of people and organizations I follow will
continue to grow.
Hi!
ReplyDeleteI was particularly interested in the beginning of your article and I assert strongly that in term of last-minute current events, Twitter is the best social network. We can notify about every information at any minutes. That is why Twitter is very useful.