Social Media for Introverts

This blog is a component of a “Social Media Marketing” class I am taking through the University of California Extension program.  I was interested in it, as it is part of the Non-Profit Management certificate curriculum.  When I decided to join he class, it was with the intent of applying the knowledge I gained to the Young Women Leaders (YWL) program I co-chair.  YWL is a local organization here in the desert which empowers young women through a combination of mentoring, workshops and scholarships. 

However, the focus of this blog is supposed to be on marketing myself and building my brand online.  And, to be frank, this is much more challenging for me.  I could blog about financial education for days (and enjoy doing it!), and with enough content and reach, could potentially establish myself as an expert in the field.  But marketing myself has always been something I knew I should put more value and effort into, but could never get past the feeling that it was bordering on bragging. In the business world, I know I focused more on the next challenge than past successes, and in some ways that was a disservice to me.

So in taking this class, I am going to keep stepping out of my comfort zone, link this blog to my Twitter and (very new) Facebook account, and try to become more at ease with the intersection of personal, professional, social, volunteering, family, and friends that social media will bring.