BenedictBlog

As friends and family can attest, I was reluctant to join the masses on Facebook, however Twitter was another story!   I joined in April 2016 and have been slowly becoming more and more involved.   I love being able to catch up on the latest developments or learn new things quickly. I’ve been giving a lot of thought to my personal brand lately, and I think the companies and organizations I follow give a good sense of who I am and what I value.   In reviewing them, they seem to fall into five main categories. Financial Education – this is my area of passion, and the first organizations I followed were The Jump$tart Coalition The Council for Economic Education Experian   The Consumer Financial Protection Bureau and The National Endowment for Financial Education , among others.   It is encouraging to see how many other companies are now including financial education as a priority in their tweets as well, and it is not uncommon to see helpful financial...

This blog is a component of a “Social Media Marketing” class I am taking through the University of California Extension program.   I was interested in it, as it is part of the Non-Profit Management certificate curriculum.   When I decided to join he class, it was with the intent of applying the knowledge I gained to the Young Women Leaders (YWL) program I co-chair.   YWL is a local organization here in the desert which empowers young women through a combination of mentoring, workshops and scholarships.   However, the focus of this blog is supposed to be on marketing myself and building my brand online.   And, to be frank, this is much more challenging for me.   I could blog about financial education for days (and enjoy doing it!), and with enough content and reach, could potentially establish myself as an expert in the field.   But marketing myself has always been something I knew I should put more value and effort into, but could never get p...

While a fan of many blogs since the early 2000s, I have never been motivated to post before.  I've developed numerous webpages and sites, but had no desire to add my personal thoughts.  Now I am volunteering with non-profits which could use more social media presence, and am excited to explore this area.  Stay tuned as this blog (and I) evolve!